Last fall we trumpeted the news that your favorite footwear brand was dropping into snow sports. Yep, that’s right, this winter we debuted our first snow sports collection called The Lifty inspired by the unsung heroes responsible for getting you and your planks to the top of hill so you can safely enjoy sliding your day away.
It makes perfect sense that the almighty lifty would inspire a footwear range to keep your feet warm on and off the slopes. Paying homage to the best of mountain town living, not only does the Lifty Collection provide an effortless transition from the hill to the bar; it’s also a natural progression for Teva as we enter the winter sports market and become an authentic 365-day brand.
We asked our friends at Grind Media’s, Newschoolers to continue the conversation with their community of producers and dig a little deeper into the real and satirical life of a lifty. The first little narrative was made by, Geoff Stump (of Stump Films, producer of Klaus and Highest Region) video (seen above) taking a look a man (in every sense of the word) known as Mudflap, who is one of the most entertaining lifties at Aspen/Snowmass, while Darren Rayner’s (of the sorely missed Voleurz) viceo—seen below—features the infamous Reed Speedman showcasing The Many Faces of a Lifty.
Check out both of their videos, and let us know which one you like best by sharing them, up voting them, and giving us your thoughts in the comments on their respective video pages (to do so for Darren Rayner’s video, click here, and to do so for Geoff Stump’s video, click here), because as always, it’s up to you, the Newschoolers community, which videos are the best and deserve the most exposure!
We also teamed up with Grind to launch The Life of a LIfty Video Contest, where you can produce your own videos on the life of a lifty for your chance to win $1,000 and a pair of Teva Chair 5 boots, which are featured in each video above. Click here for all the details on the contest, which has already been entered by two members of the NSTV Producer Program, Jeff Wenzel of Couch Life and Trevor Jansen of Totally Trevor, who also produced videos for this project. Use their and Geoff Stump and Darren Rayner’s videos as examples and inspiration, have some fun with it, and be sure to continue uploading as much video content as you can, along with joining the NSTV Producers Cult for your chance to participate in projects like this in the future!
Remember to thank your local lifties if you find yourself on the mountain this year. They’re freezing their assess off while making yours more comfy.